Hot Girl Cycle Club
Hot Girl Cycle Club is a boutique spin studio focused on high-energy classes, community building, and an empowering brand identity.
Project Overview
To support the launch and growth of the studio, I developed a social media strategy focused on increasing local brand awareness, driving class bookings, and building an engaged online community. I refined the brand voice to feel bold, welcoming, and community-driven, ensuring every piece of content reflected the studio's energy and personality.
The content strategy was built around four core pillars: class experience, community, lifestyle, and promotions. By prioritizing short-form video content, leveraging trends, and maintaining a consistent posting schedule of 4–6 posts per week, I created engaging content that showcased the studio's culture while encouraging new riders to book classes and existing members to stay connected.
Results
Through a strategic mix of consistent content, short-form video, and community-focused storytelling, the studio experienced measurable growth across key performance metrics. In the last 90 days alone, content generated 850,000+ views, while Instagram following and engagement continued to increase.
Social campaigns also contributed to higher class bookings, stronger member interaction, and a more engaged community, reinforcing the studio's presence as a recognizable fitness brand in the Charleston market.
